Visionary Entrepreneur, Political Influencer, Media Mogul, Film Icon, and Legacy Builder
Cherukuri Ramoji Rao, a name synonymous with innovation and influence, passed away at 88, leaving behind a legacy that spans multiple domains. From humble beginnings to becoming a pivotal figure in India’s business and political landscapes, Ramoji Rao’s journey is a testament to his indomitable spirit and visionary approach. This article delves into the multifaceted life of Ramoji Rao, exploring his entrepreneurial ventures, media empire, political influence, contributions to cinema, and enduring legacy.
Humble Beginnings to Business Magnate
Ramoji Rao’s journey began as a small-time exporter of Indian goods to the Soviet Union, a venture that set the stage for his future endeavors. Despite not being born into wealth, his marriage to Rama Devi, who became his silent partner in business and politics, provided him with the necessary support to embark on various ventures. His first significant success came with the establishment of Margadarsi Chit Funds in 1962, a business that grew to a turnover of Rs 10,000 crore, spanning multiple states.
Rao’s ability to understand and leverage capital effectively was central to his success. His principle of “squeezing every drop” from capital allowed him to navigate the challenges of state-owned banks and costly credit. This financial acumen became the cornerstone of his business empire, which included a highly successful chit fund, an advertising agency, and later, the launch of Eenadu, a groundbreaking Telugu newspaper. www.newsreporto.com
Revolutionizing the Telugu Media Landscape
In 1974, Ramoji Rao launched Eenadu (‘Today’), a newspaper that revolutionized the Telugu media landscape. At a time when existing newspapers lacked localization and relevance, Eenadu provided hyper-local, irreverent content that quickly gained popularity. Ramoji Rao’s embrace of new technology, such as facsimile machines for updating editions, ensured Eenadu’s dominance in Andhra Pradesh.
By 1979, Eenadu’s circulation reached 180,000, with two out of every five daily newspaper readers in the state opting for Eenadu. This success prompted the launch of Newstime, an English version of the newspaper, although it was ahead of its time and eventually closed. Nevertheless, Eenadu’s influence continued to grow, establishing Ramoji Rao as a media mogul.
Political Influence and Ideological Shaping
Ramoji Rao’s foray into politics was marked by his support for the Telugu Desam Party (TDP) and its charismatic leader, NT Rama Rao (NTR). The formation of the TDP in 1982 and its subsequent victory in the 1983 assembly elections, where it secured 202 out of 294 seats, was a testament to Ramoji Rao’s influence. Eenadu’s endorsement and the iconic headline “NTR sooper hit” played a crucial role in this political upheaval.
Despite his initial support, Ramoji Rao eventually distanced himself from NTR due to disagreements and backed Nara Chandrababu Naidu, NTR’s son-in-law. This support helped Naidu become Andhra Pradesh’s longest-serving chief minister. Ramoji Rao’s ability to navigate the political landscape, leveraging media resources for political gain, underscored his role as a powerful political influencer.
Contributions to Indian Cinema
Ramoji Rao’s contributions to Indian cinema are no less significant. He founded a film production house that produced award-winning films on modest budgets. One notable film told the story of a classical dancer who, after losing a leg in an accident, continued to dance with an artificial leg. This film not only won numerous awards but also broke box office records, showcasing Ramoji Rao’s knack for identifying compelling stories and bringing them to life.
His vision extended beyond film production to the creation of Ramoji Film City, one of the world’s largest film studio complexes. This venture further cemented his legacy in the entertainment industry, providing a world-class platform for filmmakers and contributing to the growth of Indian cinema.
Legacy and Lasting Impact
Ramoji Rao’s passing marks the end of an era, but his legacy lives on through the businesses he built and the lives he touched. Despite personal setbacks, including the loss of his wife and both sons, Ramoji Rao continued to strategize and influence from his lair in Ramoji City. His contributions to business, media, politics, and cinema have left an indelible mark on Indian society.
Ramoji Rao’s life was characterized by an unwavering commitment to his vision and an ability to adapt and innovate across different domains. His story is one of resilience, ingenuity, and impact, serving as an inspiration to aspiring entrepreneurs and leaders. The state funeral ordered by Chief Minister Revanth Reddy is a testament to the respect and admiration Ramoji Rao garnered throughout his life.
Ramoji Rao’s journey from a small-time exporter to a titan of industry and media is a remarkable tale of ambition, innovation, and influence. His ability to blend business acumen with political savvy and creative vision made him a unique and powerful force in India. As we reflect on his life and legacy, Ramoji Rao’s story serves as a reminder of the enduring power of determination and vision in shaping a better future.